In honor of the 30th Anniversary of the Air Jordan 4, Jordan Brand launched a special edition called Jordan 4 Retro What The, currently available on various platforms. Taking inspiration from iconic Jordan 4 colorways, this design combines elements from the White Cement, Military Blue, Fire Red, and Black Cement editions. The sneakers feature a white leather upper with eye-catching accents in fire red, black, and military blue. The design is completed with a cement midsole, mismatched tongue and heel labels, and contrasting outsoles. This particular model was released in November 2019 with a retail price of $200.